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Cuba – The Forbidden Fruit

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How can I possibly sum up a 5 day trip to Cuba, a country that up until recently was the “forbidden fruit” for US citizens. That in and of itself is what made me want to go there. My childhood impressions of Cuba came from seeing Ricky Ricardo on the “I Love Lucy” show and watching the Cuban Missile   Crisis play out in my living room on our TV set. What I saw as a child, was enticing with its music and its passion , and threatening, all at the same time. I had an opportunity to join a group of travel writers who were traveling to Cuba, on a “people to people” program. The purpose of the trip was to make cultural connections with the people of the country through various planned interactions. As a “people shooter” and a photographer who is drawn to capturing the spirit of a place” through my visuals, I knew I had to go to Cuba at a time when the country was on the brink of change. We had a lot of interesting experiences as a ...

Breaking Barriers – Like a Woman

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I’ve been a photographer for the better part of my life. It’s who I am. I’ve been a filmmaker for a big part of it and love exploring this storytelling medium. I’ve also been a woman living in a man’s world. Photography and filmmaking are professions that are dominated by men. The still photography business has changed dramatically in many ways since I started out – it has become less technical and more women have entered the industry. Nevertheless, I’ve spent a lifetime working in a profession where, as a woman, I was the minority. I never really focused on being a minority. I didn’t have a corporate job and had to compete against men for equal pay and opportunities. I was an independent creative entrepreneur. My latest assignment photos were my calling card that got me in the next door. I worked hard, harder than most because I wanted to – I had a strong desire to do something good. There were times (probably more than I kno...

How This Beatlemanic Became a Photographer

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It’s hard to believe it’s been almost 50 years since I took these pictures off of our TV screen.  I remember that night like it was yesterday, in vivid detail. The Beatles had just come to America for the first time, and I was counting down the days until they were scheduled to appear on the Ed Sullivan Show .  I had been soaking up every bit of news about the Beatles all week. In those days that meant listening to the radio as DJ’s gave a blow-by-blow account of what those “crazy lads from Liverpool” were doing. My family and I were living in Rochester, NY at the time.  I was not quite a teenager, and it was the very first time I fell in love. First with Paul, because he was the cutest and non-threatening.  Later with John, because he was a bit rebellious and he appealed to the adventurous part of me that was emerging. The day the Beatles were to appear on the Ed Sullivan Show just dragged by.  Dinner was particularly excruciatin...

What Happened to Professionalism – or Manners?

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What does it mean to be a professional?  Regardless of the business you’re in, a professional is someone who treats their clients and their vendors with respect.  That means that everyone should be mindful of his or her manners.   Yes, manners! That may sound old fashioned but being courteous to people never goes out of style. Some things that define a “professional”: Professionals know how to get the job done, on time and on schedule. Professionals don’t learn on the job. A professional should respect everyone on his or her team – EVERYONE plays a part that makes the whole stronger, even the “guy” who gets coffee. A professional has good manners – that usually means treating people how they wish to be treated. A professional understands that situations change.  That means that the assistant you are dealing with at a magazine or ad agency may just be in a position to hire YOU some day.  Don’t burn your bridg...

Business Tips for Photographers in a Multi-Media World

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In the blogging world of photography and motion, there is a lot written about gear and how to use it, but precious little written about “the business”.  Chances are, if you are photographer who has been in business for more than 10 years, then you know that technology has not only changed our tools, it has changed the way we do business. For starters, we are doing business in a global economy, and with that comes pluses and minuses. One big plus is that we are able to reach a much wider audience, than ever before. That is, if you have an understanding of how to do that and take advantage of the opportunities that are out there.  The minus or downside is, if we don’t adapt our dated business models, in a business that has seen monumental changes, we will not be able to compete. Commercial photographers are in the visual communications business.  We create imagery that delivers a message or tells a story for a variety of “markets” including; ad...

6 Social Media Marketing Mistakes to Avoid

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I must admit, I’m not an SEO or Social Media guru.  In fact, on a scale of 1 – 10 (10 being extremely interesting), I’d give this topic a 3.  But, after reading Gary Vaynerchuk’s book “Jab, Jab, Jab, Right Hook,” (which I would give a 10), I’ve shifted my thinking entirely.  I also realized why, the topic has had little interest for me – most of the books, articles and blogs I had read were full of formulaic tips  – but none of the advice and tips felt like a good fit who I was and what I had to offer.  And in fact if I had applied some those tips to my blog or my Facebook posts, I would have done myself and my business a disservice by not being “myself” – or authentic. Some social media marketing mistakes to avoid: Putting the wrong content on a platform – Each platform, (Facebook, Twitter, LinkedIn, Pinterest, Instagram etc.) has it’s own “native” language or how...

The Advantages of a Disadvantage

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One of my early childhood tribes, Rochester, NY  (I’m on top step) I re-connected with an old friend last week.  We hadn’t seen each other in 43 years!  Other than my family members, I have known this friend longer than anyone else in my life, except for one other.  But we hadn’t been in contact with each other, until a few months ago.  We’ve had  a wonderful exchange of emails and a bit of serendipity that led to an in person reunion. It’s been a cathartic experience for both of us. We were teenagers, who used to “hang out” together. We went to different schools and we lived in different neighborhoods but for a couple of quick years, he, I and a few other friends, hung out together, on the warm spring and summer evenings of our youth. Until I moved…..again.  It was probably the tenth time that I had moved and changed schools, and I was only 16 years old and mid-way through my junior year of high school....