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10 Tips to Nowhere

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I realized recently that I had succumbed to the prevailing trend in editorial writing – the “top ten” syndrome – the top ten places to see in a lifetime, 10 tips on how to be more productive, 10 tips for taking better photos, the 10 best towns to live in – you get the picture. Train tracks, Mississippi Seems like we want our info and we want it fast and easy to digest. The problem is we tend to lose sight of the things that aren’t on the top ten lists and lose focus on who we are. I spent my summer redesigning our company’s website, editing a new motion reel and strategizing with my partner on marketing ideas. I am grateful for whatever outside forces motivated me creatively to have such a productive summer. I learned some of the pitfalls of following just the advice of “top ten” check lists when it came to editing our new motion reel. For example, these tips: Pick music that sets the tone for your brand and footage. Select only y...