Linked Local Network

LinkedIn can be a goldmine or a huge waste of time. My company has secured tens of thousands of dollars of business as well as referred business to others over the last couple of years due to LinkedIn connections and activities among our partners. We are mindful that, like any marketing channel, we must be consistent and engaged in order to continue to reap its benefits. Our individual profiles need to be well-done and strategic as well. Here are some of our top tips to make LinkedIn work for your business: Build up to at least 500 connections and have a decent photo. No one in our company will accept a connection request from someone who does not have a photo or has an unprofessional photo unless we know him/her, in which case we will tell that person to visit a photographer! Fill out your profile Summary . We see so many people neglect this valuable space, which is right underneath your name and photo when you’re on your profile page. Think of it as a public cover letter, where...