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It had been far too long since we did a redesign of our website – more than 5 years. Not only the industry (visual communications) has changed in the past 5 years, but so has our business. More and more, clients are asking us to provide visual solutions in mixed mediums for a variety of uses – print, the web and social media. That’s been true especially with our editorial and corporate clients. It’s rare when a client comes to us for just one photograph for one usage. With that said, we wanted a new website that would demonstrate the scope of our business. The first thing I did was to define the look and functionality of the website as well as what I wanted the website to communicate to potential buyers. We knew that a template site with just our still images no longer represented our business. We also knew that we wanted a website that would speak to our client’s needs and the services we provide that meet those needs. My list of must haves for our we...

It had been far too long since we did a redesign of our website – more than 5 years. Not only the industry (visual communications) has changed in the past 5 years, but so has our business. More and more, clients are asking us to provide visual solutions in mixed mediums for a variety of uses – print, the web and social media. That’s been true especially with our editorial and corporate clients. It’s rare when a client comes to us for just one photograph for one usage. With that said, we wanted a new website that would demonstrate the scope of our business. The first thing I did was to define the look and functionality of the website as well as what I wanted the website to communicate to potential buyers. We knew that a template site with just our still images no longer represented our business. We also knew that we wanted a website that would speak to our client’s needs and the services we provide that meet those needs. My list of must haves for our webs...

What does it mean to be a professional?  Regardless of the business you’re in, a professional is someone who treats their clients and their vendors with respect.  That means that everyone should be mindful of his or her manners.   Yes, manners! That may sound old fashioned but being courteous to people never goes out of style. Some things that define a “professional”: Professionals know how to get the job done, on time and on schedule. Professionals don’t learn on the job. A professional should respect everyone on his or her team – EVERYONE plays a part that makes the whole stronger, even the “guy” who gets coffee. A professional has good manners – that usually means treating people how they wish to be treated. A professional understands that situations change.  That means that the assistant you are dealing with at a magazine or ad agency may just be in a position to hire YOU some day.  Don’t burn your bridg...

In the blogging world of photography and motion, there is a lot written about gear and how to use it, but precious little written about “the business”.  Chances are, if you are photographer who has been in business for more than 10 years, then you know that technology has not only changed our tools, it has changed the way we do business. For starters, we are doing business in a global economy, and with that comes pluses and minuses. One big plus is that we are able to reach a much wider audience, than ever before. That is, if you have an understanding of how to do that and take advantage of the opportunities that are out there.  The minus or downside is, if we don’t adapt our dated business models, in a business that has seen monumental changes, we will not be able to compete. Commercial photographers are in the visual communications business.  We create imagery that delivers a message or tells a story for a variety of “markets” including; ad...